Starting a small business is exciting, but common mistakes can slow your success. From poor planning to undervaluing your services, these pitfalls can be costly. In this post, we’ll cover seven key mistakes and how to avoid them—so you can build a stronger, more successful business.

Marketing is one of, if not the, most important parts of your business’s success. No matter how great your product or service is, if people don’t know about it, they can’t buy it.

So, what exactly is marketing?